This article by Harvard Business Review suggests that “digital transformation” (DT) is not about technology only. If people lack the right mindset to change, digital transformation will not be successful. While many companies spend money on DT initiative, much of it does not reach their goals.
Does DT really promote efficiency gains and customer intimacy? How important are mindset change and organisational practices to ensuring that DT initiatives are successful?
The article cites five key lessons to help in successful DT for leading organisations:
Lesson 1: “Figure out your business strategy before you invest in anything.”
Lesson 2: “Leverage insiders.”
Lesson 3: “Design customer experience from the outside in.”
Lesson 4: “Recognize employees’ fear of being replaced.”
Lesson 5: “Bring Silicon Valley start-up culture inside.”
While Play4Work does not operate with a “Silicon Valley culture” (our home base is Ottawa, Canada), we do appreciate some of these lessons (e.g. the need for agility and prototyping) in our co-creation model. We also highlight the importance of taking a “competitive-cooperative” approach to DT and community-formation.
What insights did you gain from the article? Does it offer helpful advice about DT or do you think it misses the mark in some important way(s)? Digital Transformation Is Not About Technology